Magento is recognised as one of the leading and most feature-rich e-commerce web development platforms. Magento allows for various coding practices and flexible features that make it the best fit for the development of e-commerce applications. Usage of Magento has become a favourite by some of the leading brands of the world. It is trusted by some of the world’s leading brands like Harvey Nichols, Lockerz, Escape Studios and Oneida Limited. These brands have been able to boost their sales with the help of Magento development.
Use of Magento has considerably helped well-known brands in revamping their sites and helped them come up with innovative and creative looks, leaving an everlasting impact on their site visitors. Described below are some of the success stories of clients that have used Magento in building awesome and amazing sites.
Health Ceramics has been involved in the business of making and selling functional objects for homes. They wanted a new site that would provide visual appeal, innate flow, and an ability to easily manage complex customer services such as multiple, shareable gift registries or flexible, configurable dinnerware sets. They partnered with Magento and the revamp paid off quickly as online sales increased more than 30% within a year of implementing the new site.
Similarly, ‘This Works’ is a research, development and manufacturing company that works with farmers to supply natural ingredients in order to make and deliver skincare and body products. They wanted to grow sales and profitability while increasing brand awareness and customer engagement. Improvements in the site resulted in the following statistics within a year for the company:
- Site visitors more than doubled
- 82% increase in organic search
- 22% increase in paid search conversion
- 13% increase in total conversion
- 0% increase in online revenue
Another good example is that of ‘Reed and Barton’, which is a famous company that specializes in home furnishings and sells its merchandise through B2B and B2C channels. When Reed & Barton decided to upgrade their e-commerce platform, they looked for a solution that could support their three types of users: direct consumers, dealers, and their own sales reps. R&B wanted to offer their consumers a flexible online experience. They wanted to enable dealers to reorder inventory, quickly create orders from individual SKUs, and drop-ship to their customers. And they wanted to add mobile functionality and automation for their sales reps. Reed and Barton worked with Magento to bring their idea to life, which resulted in 30% increase in site visits, 280% increase in pages per visit and 39% increase in year-over-year average order value.
It is clear from the above examples that use of Magento not only results in cost-savings because it is an open source application, but it has also brought significant value to the businesses that use it as their e-commerce development platform due to its ease of use, flexibility and scalability.